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Big Data Advantage - How to Use Big Data in Business

Nowadays “Big Data” is in the limelight. Those who are working in a digital environment with Big Data, they know what data can do. No wonder, many claim themselves as area experts, however, in reality, only a few know what Big Data is and how to use it.

In general, Big Data is a significant amount of data received over the network. To discover the links that exist between data and user behaviors, experts do data analyses. The goal is to predict future trends to maximize leads. However, you cannot use every sort of data. The methodologies and parameters are already. In this article, we will be discussing how to use Big Data to the fullest to grow your business.

What is Big Data?

To start with, let us first understand what Big Data is? Generally, any routine activity that happens on digital devices generates data and information. The experts use various sales funnels to fetch this data. This data is known as “Big Data”.

It is not as easy to manage Big Data. You need skills and huge investment plans. The concept of Big Data is -

  • Having Big Databases – you need huge infrastructural facilities to collect and store data.
  • You need tools to analyze the data.
  • You should have data management skills i.e. having resources such as Big Data analysts in your team.

Below given graph elaborates on the success rate among corporations in the U.S and worldwide after they took Big Data initiatives.

Main Characteristics of Big Data

Three main characteristics of Big Data are further summarized in three Vs, define Big Data.

Volume

The first V is – Volume. Factually, the Big Data databases are normally composed of billions of users’ information and a company deals with this amount of database regularly.

Velocity

The velocity is the second V. In simpler terms, it is all about the speed of data creation, storage, processing, and analyzing. To stay aligned with the amount of the data received, an organization needs Big Data solutions.

Variety

The third V is a variety of sources. The data come from a variety of sources, and the team has to deal with all possible sources from where they can extract these data.

How to use Big Data analytics to increase business?

Now that you have data in such a huge volume, you cannot handle and analyze it without a proper strategy. Here, we suggest a path to hand this data:-

  • Start with defining your goals.
  • Then, you need to analyze the sources of your data.
  • Adopt the required technologies and a team with the required skill set.
  • Develop Big Data analytics.

Defining a goal is very important. After adopting a data-driven approach, you need to decide where your company wants to go. Without knowing where do you want to go, you won’t be reaching anywhere? For this, you need to focus on the analysis of the sources like corporate website, landing page, e-commerce, social media, wearable technologies, biometric sensors, augmented reality, IoT, etc.

To make it happen, you need to set up a Big Data database to store this data for further analysis. After analyzing, you will be able to forecast the market situation, competition, and customer behavior.

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